eBliss to sell premium E-Bikes at auto dealerships across the US

Ebliss Bike (autoweek.com) 

E-bikes are gaining popularity in the United States, with the market estimated at $1.98 billion in 2022, and it’s projected to continue growing at a compound annual growth rate of 15.6% by 2030. With over 500,000 e-bikes sold in 2021, it’s clear that Americans are embracing electric bicycles as an alternative mode of transportation.

eBliss, a manufacturer of premium e-bikes, sees an opportunity to integrate e-bikes into the automotive ecosystem. Bill Klehm, the Chairman and CEO of eBliss, envisions selling eBliss e-bikes alongside cars at auto dealerships across the country. He believes that e-bikes can complement cars, especially for short trips, offering an eco-friendly and convenient alternative.

Key points about eBliss and its e-bikes:

Premium E-Bikes: eBliss produces premium e-bikes under its “Always” brand, with a range of models starting at around $2,500 and going up to $7,495.

E-Bike Features: The tested eBliss e-bike featured in the article is the Radiant Carbon model, equipped with hydraulic brakes, a NuVinci continuously variable transmission (CVT), and a removable 630-Wh battery with approximately 100 miles of range.

E-Bike Design: eBliss e-bikes are designed for user-friendliness and resemble traditional bicycles in terms of pedaling. They do not have a throttle, so progress is made by pedaling. The NuVinci CVT selects appropriate gears for an efficient riding experience.

Dealer Network: eBliss plans to collaborate with auto dealerships across the US, with 50 dealers already signed up to distribute its e-bikes. The company is targeting deliveries to begin in the fourth quarter of this year.

Market Potential: With the high number of short trips taken in cars (29 million journeys of less than a mile), eBliss believes that providing convenient e-bike options at dealerships can encourage Americans to opt for e-bikes for these short trips, reducing wear and tear on vehicles.

Increasing Mobility Options: eBliss envisions e-bikes being used alongside electric cars, offering consumers increased mobility options for various scenarios, including commuting, errands, and leisure activities.

Dealer Collaboration: Auto dealerships see potential in offering e-bikes alongside cars. Dealers believe that e-bikes can introduce customers to electrified transportation and expand their options.

E-bikes are becoming an integral part of the evolving transportation landscape, offering a sustainable and efficient way to navigate urban environments and short-distance travel. eBliss’s strategy of integrating e-bikes into auto dealerships reflects the growing interest in e-bikes as a complement to traditional vehicles.