Toyota unveils EPU Electric Pickup concept to challenge Ford Maverick

Toyota Unveils Electric Truck (

Toyota’s compact EPU concept aims at competing in the growing compact pickup segment.

At the 2023 Japan Mobility Show, Toyota unveiled the EPU electric truck concept, signaling the automaker’s entry into the compact electric pickup segment. While it’s labeled as a “midsize” pickup, the EPU’s proportions are more in line with the compact Ford Maverick and Hyundai Santa Cruz. Toyota’s EPU concept measures 199.6 inches in length, 75.2 inches in width, and 67.3 inches in height, making it notably smaller than its midsize Tacoma pickup.

The design of the EPU suggests it’s intended more as a lifestyle truck than a heavy-duty hauler, with a dual-cab configuration and a relatively short bed. Toyota, however, highlights its innovation with features such as a folding tailgate that can extend the bed, as well as a monocoque body design that provides a versatile deck space for various user applications.

Inside the EPU, the front row boasts a minimalist design with a dual-screen setup and a yoke-style steering wheel, reminiscent of the Lexus RZ. Toyota emphasizes the presence of numerous storage points within the cabin.

Additionally, Toyota hints at the EPU’s adaptability, suggesting a connection between the rear cabin and the bed, offering flexibility for various preferences and outdoor activities. The automaker also points out that the monocoque construction promotes superior handling stability and ride comfort.

Toyota aims to compete with the Ford Maverick and other compact pickups, although the EPU concept is yet to provide specific powertrain and battery details. The EPU is set to debut at the 2023 Japan Mobility Show, offering a closer look at this compact electric pickup, and additional details about its capabilities and features are expected to be revealed at that time.